On the plus side, it gave her the opportunity to work on and learn from huge European brands such as Bahlsen, Leibniz and PiCK UP.

After leaving Bahlsen, she co-founded Gezeiten Design with a clear mission: to actually execute good design, rather than just talk about it in strategy slides. Though her title says strategist, she defines her role as "the person who translates theoretical strategy into a distinctive, visually surprising brand identity that feels like yours and not everybody else's."

And all was good and well, he was going to an office every day and doing grown up things, and yet Johannes never fully vibed with the title marketing manager. He didn't want to manage stuff; he wanted to make it himself.

So he quit his job and retrained as a designer and developer. Today, he spends his days setting up UX concepts, drawing button shapes, and vibe-coding preloader animations. He believes that, especially in today's age of templates and AI, interesting and surprising web experiences are more important than ever.